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Identity Elements

We all share one logo.

Our goal as a university is to use only the Block I as the logo for all of our units, while writing the names of units in text. This both strengthens and simplifies our overall brand. This means that most units across campus will no longer use a logo or wordmark that includes the Block I and the name of the unit.

Colleges, some interdisciplinary labs, and a small number of other units will continue to have versions of the logo that include their names. We will use The Grainger College of Engineering version sparingly.

 

Primary Block I logo

 

University Wordmark

The university wordmark is shown below. It should be used primarily when communicating with external audiences for whom we are building awareness and knowledge or when space restrictions will prevent the use of the Block I graphic, unit name in text, and college name in text. There may be other, limited, situations where using this wordmark is necessary.

More on the University Logo and Wordmark

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The Grainger College of Engineering Wordmark

The Grainger Engineering wordmark is shown here. It should be used primarily when space restrictions will prevent the use of the Block I graphic, unit name in text, and college name in text. There may be other, limited, situations where using this wordmark is necessary.

College Naming Guidelines
More on Unit Wordmarks

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How to Represent Your Department

Block I + Department/Unit/Program + The Grainger College of Engineering

These elements should be used primarily - as long as, together, they don’t look like a logo.

Visit marketing.illinois.edu/brand/design for more information on Illinois logo and GCOE wordmark guidelines including details on wordmark color usage and trademarked (TM) version guidance. 

 

 

 

Department of Bioengineering

THE GRAINGER COLLEGE OF ENGINEERING

OR

Civil & Environmental Engineering

THE GRAINGER COLLEGE OF ENGINEERING

OR

ECE Master of Engineering

THE GRAINGER COLLEGE OF ENGINEERING

Examples

How to represent the college:


How to represent a department/unit/program: