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The marketing guides provided here are designed to help everyone involved with marketing and communications in The Grainger College of Engineering to understand the foundational thinking behind everything we do. We will continue to develop these guides as we all work together across the college and with campus to articulate our identity, positioning, messaging platform, and external expressions of the brand.


Over the next five years, The Grainger College of Engineering will direct and invest its resources to pursue six overarching strategic directions to achieve excellence in pursuit of its mission and vision.

Learn more about the plan